Physical Activity and Health

Physical Activity and Health

Our strategic lead for Physical Activity and Health is Charlie Maines. Charlie has a wealth of experience across the industry. Physical activity offers massive opportunities for individuals and society at large including improved health but also the huge potential social and economic benefits. There is incontrovertible evidence that inactivity significantly heightens the risk of developing chronic illness and health gains for the least active are in relative terms greater than for those who are more physically active.

Leading a physically active lifestyle should be part of our everyday routine however still two thirds of men and three quarters of women, are still not active enough to benefit their. There is no question that physical activity has many positive health benefits including reducing the risk of developing cardiovascular disease, diabetes, some cancers and depression.

However, we understand that becoming physically active requires a multi agency approach including collaboration with transport, local authority, leisure, health and many others in order to create a significant shift in the number of people who are more active, more often.

This sector works with organisations or groups who want to integrate physical activity as a means of improving health outcomes, including physical and mental wellbeing.

1. Engage across the Health Sector in Cheshire and Warrington to

  • develop a strong understanding relationships and partnerships
  • connect NGB and national products into the Health Sector.
  • use insight to develop solutions in response to local market needs

2. Facilitate growth in participation in inclusive physical activity for a range of communities.

To find out more call 01606 330212 or email