Active Cheshire and Partners from Cheshire East Step up to Tackle Inactivity

The Active Cheshire team hit the road yesterday to engage with local Stakeholders from all backgrounds in East Cheshire.

More than 70 partners gathered to hear news about how Active Cheshire can help them to improve understanding of the community and secure vital investment emerging from Sport England, to tackle problems around physical activity locally.

Despite acclaimed regional performance there remains work to be done to tackle inactivity amongst more than 48,462 adults locally, who fail to meet Chief Medical Officers guidelines for physical activity. These guidelines state that adults should aim to achieve 150 minutes of physical activity every week.

So, whilst there is still a big job to be done, the great news is that there is a huge desire and commitment locally to address the issue. Hundreds have signed up to be #PartOfTheMOVEment and support is growing daily.

A common theme from yesterday’s speakers and conversations was the need to embed physical activity into daily lives, strive to make physical activity enjoyable and fun, and ultimately make being active the norm for everyone. Active Cheshire and our partners welcome announcements from Sport England that funds totalling £265m over the next five years to tackle the issue of physical inactivity.

One stakeholder in attendance said, “It has been so informative to hear about the issue of physical inactivity from the perspectives of both professionals and members of the community wanting to do something about it. We will certainly be taking what we have heard today and thinking hard about how we put this into practice”.

Anne Boyd, CEO of Active Cheshire, said “I have been overwhelmed by the positive feedback we have had today. It is really clear that there is an appetite for change and improvement locally. I am also looking forward to introducing our local teams in the new year who will be able to support partners with these ambitious local plans”

“It is clear that there are opportunities presented for a much broader range of groups and organisations to get involved with the inactivity agenda alongside more traditional leisure and club providers.” 

Resources from the events are available to download here.

To find out more, please visit, or speak to the team by calling 01606 330212.

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