Active Cheshire and New Balance deliver 100 Mile Challenge to local schools

The Challenge is on!  100 miles, are you ready?

Active Cheshire has teamed up with New Balance for the second year running to bring the innovative New Balance SparkStart programme to encourage more school aged children to get active.  Through the programme and its launch activities, school aged children learn to become more active and so improve health, wellbeing and self-esteem.  Active Cheshire have been commissioned to run the event which involves 75 volunteers from New Balance’s Warrington office.

Schools in Warrington are joining the 100 mile challenge which will run throughout the 2015/16 academic year and pupils can reach the target by running, swimming, walking, jogging or cycling 100 miles during the period in school or their own time.  Schools will record each pupil’s miles, and as a reward, schools and participating pupils can receive exciting prizes along the way.

The challenge kicked off this week at Barrow Hall Primary School and continued on to Bradshaw, Beamont, St Wilfrid’s and Great Sankey Primary schools.  The launch events have been packed with sporting and physical activity ideas to give the children lots of opportunities to try different exercises, with fun, games, mascots and the first mile walk to kick things off.  Active Archie, the Active Cheshire Mascot even challenged Wolfie to a John Littler, Headteacher at Barrow Hall Primary School said: “As a school we are excited by this as it is a great opportunity to get our children active.  It is a challenge that all our pupils can get involved in, encouraging them to have a fit and healthy lifestyle.”

The children who take part in the challenge receive a pedometer to record their activity.  Schools record the miles completed and prizes are given to outstanding participants. 

Anne Boyd, CEO of Active Cheshire said: “We are delighted that the staff and children of these five Warrington schools are embracing this challenge.  The 100 Mile Challenge embeds ‘active habits’ with children and working with New Balance has meant we could get local children doing this in an accessible and engaging way.  We would particularly like to thank New Balance for partnering with Active Cheshire to deliver SparkStart locally for the second year.” 

Emma Moses, HR Advisor for New Balance UK, added: “We are proud to be working to inspire young people to be more active by taking part in the New Balance 100 Mile Challenge as part of the Sparkstart programme. We hope that the schools continue to encourage their pupils to take part so that as many children as possible can complete the full 100 miles!”.

NB SparkStart, a global charitable initiative focused on improving the health, well-being and self-esteem of children through movement, aligns New Balance, Inc. and the New Balance Foundation Philanthropy, volunteering and other responsible business activities.

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